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How Arctic Air Increased Website Traffic by 114% in 90 Days

This is a representative example based on real industry data and assumptions. While Arctic Air Solutions is a fictional company, this is what similar HVAC businesses can experience with the Negosense Growth System.

Problem

Not Enough Visibility, Not Enough Leads

Arctic Air Solutions Ltd had built its business through word of mouth and returning customers—but their website and Google presence weren’t pulling in new leads. They had under 600 monthly website visits, a low Google review count, and no structured way to convert site visitors into booked jobs.

Solution

A Local SEO Overhaul That Drives Real Results

Negosense implemented a lean, high-leverage digital strategy to drive measurable traffic and lead improvements without bloated marketing budgets.

High-Impact Quick Wins

Foundational Improvements

  • Optimized Arctic Air’s Google Business Profile, including service categories, hours, service area, and fresh images.
  • Ensured NAP consistency across Google, Yelp, Bing Places, and other key directories.
  • Updated the website to improve speed, mobile usability, and clarity of service offerings.
Getting Found in Local Search

Local SEO Execution

  • Added location-optimized keywords (e.g., “HVAC maintenance in London”) to title tags, headings, and copy.
  • Built dedicated service pages for installations, repairs, and emergency callouts.
Content That Converts

Content + Trust Boosters

  • Published two SEO-friendly blog posts addressing common homeowner questions.
  • Created an FAQ section and added embedded reviews from satisfied clients.
  • Installed Google review automation to follow up with customers after each job.
Targeted Ads + Smarter Optimization

Analytics + Light Paid Ads

  • Used Google Analytics and Search Console to monitor user behavior and refine pages.
  • Ran a small, targeted Google Search Ads campaign focused on emergency services.
Monthly Website Visitors ~580 → ~1,240
Organic Traffic Share 51% → 64%
Google Business Profile Views ~3,200 → ~5,600
Calls from Website + GBP 18 → 39
Google Reviews 13 → 56
Proof It Worked

The Results (90 days after launch)

What They Got for Their Money

Estimated ROI

  • Cost of engagement (3-month digital upgrade project): £1,200
  • New inbound calls: +21 over baseline
  • Estimated jobs booked (33% conversion rate): ~7
  • Average job value: £300
  • Estimated new revenue: £2,100
  • ROI: 175% return in the first 90 days alone
What’s Next for Arctic Air

Next Steps

With stronger visibility and more calls coming in, Arctic Air is now preparing to:

  • Launch an online booking system
  • Add seasonal promotions
  • Explore AI receptionist and automated follow-ups with Negosense

What Would an Extra 20–50 Calls a Month Mean for You?

Let us break down what’s possible with real benchmarks, real ROI, and a custom plan for your business.

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